Natural
by Nature.

Built to Last.

Heavyweight hemp & cotton, cut oversized and embroidered front and back. Rooted in Lubbock, Texas — built for the people who actually wear their values.

50 / 50
Hemp / Cotton
Est. 2024
Lubbock, TX
Drop 01
Pre-order Open
Smokey's Studio Hoodie, front and back
◦ 100% Organic + Hemp Materials ◦ No Microplastics ◦ Embroidered, Not Printed ◦ Oversized Heavyweight Fit
Smokey's Studio Charcoal Hoodie front and back
Drop 01 — Pre-order

Smokey's Studio Hoodie

A premium 50% hemp / 50% cotton blend — heavyweight, breathable, and built for a relaxed oversized fit. Signature leaf embroidered on the left chest and full center-back. This is the first piece. Reserve yours before the run closes.

$79.99 Ships with the first production run
Select Size
Secure checkout by Shopify Shop Pay available Limited first run
From Lubbock, Texas
Bringing hemp to the Lone Star State.
Rooted in West Texas

We're a brand built on hard work, wide-open spaces, and a community that never quits. Lubbock is home, and it always will be. Every piece we make represents who we come from and who we're building for.

Just getting started

We're not where we want to be yet. But every stitch, every sample, and every step forward is part of something much bigger. This is just the beginning.

33.5779° N · 101.8552° W — Lubbock, Texas
Our Mission

Built different. By nature.

We're on a mission to bring hemp into everyday wear — natural, durable, and better for the planet. We believe it belongs in the future of fashion, especially here in Texas.

Our Promise

100% organic + hemp materials. No microplastics. No compromises. Timeless design over disposable quantity. Made to last.

Oversized Essentials

Timeless design. Sustainable materials. Made to last. Natural by Nature.

Why Hemp

Better for you.
Better for the earth.

Fast fashion drives roughly 10% of global carbon emissions and floods the oceans with synthetic microfibers. Hemp is a different path — and it's the one we chose.

~10%
of global carbon emissions come from fast fashion.
50%
less water to grow hemp versus conventional cotton.
700k+
tons of microplastic fibers enter the oceans every year.
0
microplastics — naturally breathable, durable, antimicrobial.
Embroidery close-up, hang tags, and logo detail
The Details

Embroidered. Not printed.

  • 01
    Signature leaf embroideryLeft chest and full center-back, stitched — never a screen print that cracks and fades.
  • 02
    50% hemp / 50% cottonHeavyweight, breathable, and naturally antimicrobial. Softens with every wear.
  • 03
    Oversized, relaxed fitCut for comfort and drape. Sized XS through 4XL.
  • 04
    Finished with hang tags"Thank you for your support." Every detail considered — measure twice, produce once.
Sizing

Find your fit.

All measurements are of the finished garment, laid flat, in inches. Runs oversized — size down for a classic fit.

Hoodie size and embroidery specifications chart
Drop 01 — Pre-order Open

Reserve the first run.

This is the first drop, produced in a limited run. Pre-order now to lock in your size and be part of the beginning. Ships when production completes.

$79.99